Whilst working at Moloobhoy & Brown, the team were approached by UAE online retailer, Namshi, to create original video content to build their brand awareness in the GCC and grow their audience in line with the launch of their SS '17 season. The brief placed particular emphasis on 'Young/Fun/Originals', targeting the fashion conscious, digitally savvy twenty-something who take pride in their individuality. 

The 'State Your Style' campaign is a film that celebrates youth and originality in the region. Glued together by a series of stylized cinematic portraits and moments, the narrative evokes a sense of living life through a quintessential young adult's diary. Directed by Amirah Tajdin, the film follows a diverse set of street cast characters who dot the region's lesser known worlds. 

Designed as part of the team of Moloobhoy & Brown
https://www.moloobhoybrown.com/projects#/namshi-state-your-style/

Advertising
Creative & Art Direction
Photography Direction